WhatsApp x Modern Family
Hungryman reached out to me a few weeks ago about shooting the incredibly talented cast of Modern Family for a WhatsApp campaign. I was excited and eager to jump into the creative direction with the agency BBDO. Initially, the plan was to only shoot alongside motion with a few steps in moments. As the creative evolved, there was a need for all four cast members to be in one image, which would be possible but challenging to capture them all in focus without the use of strobes. At that point, I suggested shooting the cast on a seamless and compositing them into the environment. My team and I would match the lighting, allowing maximum flexibility for the final artwork produced. We also incorporated cell phone photography in the shoot using technology that allowed me to take the images while the talent was holding the mobile device.
The cast was incredible to work with. I’m always looking for ways to connect with them meaningfully. With Julie, it was the fact that we both have twins and are from Baltimore. With Eric, it was the fact that we are both huge football fans; Ty was sports, family, and art, and Jesse was energy and humor, making for good times all around.
